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The Entrepreneurship Bug: Mingling Business and Humanity

March 1, 2013
Social Business

flickr by ecstaticist

“Creativity, entrepreneuship, and the disrire to make the world a better place–these are feelings that millions of people share. And those feelings are all you need to want to start a social business.”

~ Muhammad Yumus, Awarded 2006 Nobel Peace Prize

The entrepreneurship bug is rapidly circulating with a potent presence. Whether you’ve taken an idea and dove into the world of risk and possibility or continue racking your brain contemplating what to do, the dream of autonomy is in the air.

With technology advancing at an ever-increasing pace, the opportunity to create and make something of yourself online is becoming an achievable reality. Millions are attempting this feat, and as seemingly easy as it is, it does require hard work and dedication save few exceptions.

It’s demanding. Do you have what it takes? Is it really what you want to do? This realm of internet possibility strikes with intrigue and I’d love for you to share your insight in the comments.

While using your passion, time, energy and intellectual drive to produce something; however, there are other possibilities to consider.

We all want to make the world a better place, and using that drive to start a social-based business is more achievable than you might think.  Anyone with a desire for positive change and dedication can create a social business.

With the entrepreneurship bug on high, the more people who realize viability in the social realm, the more changes we will see, the more jobs and benefits will be created and the more the world will connect, collaborate and innovate in a for-benefit business world.

The Call for Social Business

The entrepreneur’s core motivation is what separates a social business from profit-driven business. You either want to make money or make the world a better place. With social business, you do both, only monetary gains are of secondary concern.

Profit is necessary to maintain your business, but the motivation comes from a human instinct centralized around compassion. It’s a natural response that we all encounter, and one we can all act on.

Harnessing Your Creative Social Genius

In it’s essence, entrepreneurship is creativity. You create an idea that serves a purpose and continue creating, adjusting and evolving.

Looking at the internet driven entrepreneur bug, we can identify a few symptoms:

  • Start with your passion
  • Identify a central area to focus on, or niche
  • Provide helpful content, products, services

There are more, but these are central.

In 2010, social based business was still a relatively new idea with Muhammad Yunus playing an influential role in both action and dissemination.

When you start a social business, you’re working with real people, solving real world problems focused on environmental and social good. It’s a real life endeavor that produces great benefits to others, an adventurous entrepreneurial endeavor for you and financial support. (Pardon the re-emphasis–repetition is proven to increase retention and this is important!)

These 3 principles hold true to social business creation as well:

  • Passion. Look at the world and think about what you’re passionate about changing. Maybe you’ve never taken the time to think about this or paused at the realization that the list would be extensively long. Make the list and don’t hold back.
  • Niche. Take your list and identify a few areas you are particulary passionate about. If it doesn’t matter to you, it won’t be fun, and if it isn’t going to be enjoyable and rewarding you shouldn’t start. Remember, you don’t have to be thwarting malaria in Africa to start a social business; you can help a small number of people in your own community and be successful. It’s more important to start where you can and then push yourself into new reaches of success from there.
  • Deliver. Once you identify an area you care about, get to work. Think about what you can do now in your chosen area to get the ball rolling and begin helping people. Use whatever resources you have and reach out to anyone who can help you, while always creating new relationships and meeting new people. Establishing strong relationships are a vital ingredient–be sure not to leave it out.

Applying The Principles

While exploring your creative genius in new, diverse ways, push through any discomfort. That is what will lead you to advance and generate new habits of mind, thought and behavior necessary.

There are massively vast possibilities for you to consider. Here are a few areas to consider:

  • Build your business around a group of people who need help.
  • Improve production and access to markets
  • Provide employment
  • Help consumers
  • Enable entrepreneurship
  • Provide stability
  • Increase access to infrastructure
  • Adapt technologies used by the wealthy to the needs of the poor
  • Enhance sustainability and the environment through technological solutions

If you get the entrepreneurship bug, I hope you consider wielding it toward social business. It’s a noble endeavor that will provide meaning, purpose, excitement, success and happiness in your life. It takes a dash of ingenuity and a healthy dose of mental fortitude.

More social businesses means more conscious people, more awareness and more world peace.

I’ve been nipped by the bug and am itching to apply these principles. It is as easy as it sounds, but nailing down a decision and applying it is a process. It is unlikely you will be able to run through a 20-minute brainstorm session and begin a social business, but it’s not impossible either.

Do you have ideas for a social business or do you already have one? Are you looking for people to help you get one started? What is holding you back? Please share in the comments.

The “areas to consider” and sprinkles of other information within this post are inspired by Muhammad Yunus. For more information, check out his book Building Social Business: The New Kind of Capitalism that Serves Humanity’s Most Pressing Needs.

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5 Comments leave one →
  1. March 2, 2013 3:24 pm

    My idea is an international sustainability social network on its own internet platform that promotes sustainability ideas and activity. Not so much political activity but rather how to run a sustainable life and community.

    • March 3, 2013 1:28 pm

      Awesome idea, Alex. I’m with you. With a little planning mingled with action and community building it seems quite feasible. Your blog is already beginning to spread the knowledge and enlighten. Cheers.

  2. March 18, 2013 12:20 pm

    passion is very important, in all of your products and ideas. and this is true for every business, whether online or offline. if the ideas/products are actually useful, all the better. thanks for liking my post – it was good to stop by

    • March 18, 2013 3:33 pm

      Hey, thanks for your insight – passion is fundamental! Glad you came by. Cheers.

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